Brand palette for
[business type].
Complementary,
analogous, triadic —
one approach fitting
the mood: [mood].

Explain Color Theory for a Brand Palette

The color wheel, finally applied to an actual brand.

Prompt

I'm building a brand palette for [type of business]. Explain the color theory basics — complementary, analogous, triadic — and suggest one palette approach that fits the mood I'm going for: [mood].