Building [product] in
[market]. Map who else
is here, including
substitutes like
spreadsheets or doing
nothing. Where can I win?

Map the Competitive Landscape

Including the competitors that aren't companies.

Prompt

I'm building [product] in the [market] space. Help me map who else is here — including the non-obvious substitutes like spreadsheets or doing nothing — and identify where a small team could realistically win.